--- title: "Chapter 2: Attention blueprint" url: "https://docs.mredutainment.com/9/strategycomics-manual/237/chapter-2-attention-blueprint" --- # StrategyComics Chapter 2: Attention Blueprint ``` This blueprint requires: • StrategyComics foundations ``` Not all attention is made equal.
There are two main types. The first type is unwilling attention. This is the generated slop, the cuts of other peoples work to hijack views, and sensational claims appealing to your insecurities. It's the stuff you look at but wish you hadn't afterwards. It doesn't leave you better than it found you. It's not particularly entertaining. It merely rides the fast-food wave of mediocre "content", harvesting eyeballs to win short-term algorithm prizes. The second type is willing attention. This is the TV show you can't wait for the next episode of. It's the product release you've been looking forward to. It's the video from the one person who seems to talk sense in your industry. It either fulfills you with entertainment, education, or best of all: both. It's not the fast-food option. It's the restaurant with a queue extending out the door and down the street. The Attention Blueprint exists to turn the attention strategy defined during StrategyComics Foundations into a complete implementation schematic for recurring attention assets that fall squarely into the latter category. --- ## What the Attention Blueprint is for The Attention Blueprint is for crafting the attention layer of your buyer journey. It answers questions like: - What recurring series or concepts should the brand lead? - What makes those ideas interesting enough to follow repeatedly? - How should educational and entertaining elements work together? - What kinds of stories, structures, or themes should recur? - What makes the series recognizable and memorable? - How should episodes or posts be structured? - How should the same idea adapt across different formats and platforms? - How should short-form, long-form, static, carousel, or ad formats differ? - How should attention transition naturally into conversions? - What CTAs make sense within the experience, and how are they used? - How should the audience feel while consuming the material? The Blueprint exists so that you can hand your StrategyComic to any competent web team (internal or external), say "build that", and they'll know exactly what to do. --- ## Why this blueprint exists between Foundations and implementation Your StrategyComic Foundations map out how your entire buyer experience works together. Each part of the customer's narrative. Each opportunity to take along that journey. All defined in one place to create a coherent, unified experience customers genuinely enjoy progressing through. But knowing _what_ the experience should be is different from knowing _how_ to build it. Without an Attention Blueprint, you (or your production team) will quickly run into questions like: * What kinds of content should we actually be making based on this? * Which ideas deserve long-form treatment vs short-form treatment? * What formats should exist — comics, videos, posts, ads, something else? * How do we make assets that get attention without feeling disposable? * What should the structure of each content type actually look like? * How do we keep making things like this without running out of ideas? * How do the visuals, hooks, messaging, and progression systems work together? * What content connects into the deplatform experience, and how? Without a Blueprint, teams have to “figure it out” while creating content. Which usually leads to inconsistent messaging, weaker differentiation, random content schedules, reactive production decisions, and more production cost than necessary. With a blueprint, teams are able to see exactly what to do, for each type of asset required. It doesn’t write the posts for them… but it tells them what to write, where, and why. It doesn’t create artwork or animations for them… but it tells them what elements go in each asset, and why. It doesn’t publish materials for them… but it tells them how it all works together, and why. The result is a clear path from strategy, to production, to real customers having a great experience as planned. --- ## Who the Attention Blueprint is for The Attention Blueprint is useful for companies that have StrategyComics Foundations, and are ready to turn the Attention phase of that strategy into a detailed blueprint so it can be executed easily without interpretation. Good fit: - service companies - SaaS brands - product companies - education/course brands - founders/teams with scattered ideas or marketing challenges - companies whose marketing feels fragmented for whatever reason - companies that know they are useful but struggle to explain why people should care - companies about to create pages, campaigns, nurture, or customer journeys Bad fit: - people who want to deviate from their Foundations StrategyComic - teams that would rather use ready-fire-aim tactics than coherent long-term strategies - companies looking for generic marketing that doesn't stand out - teams with stakeholders who "already know best" - teams with disrespectful stakeholders (we refuse them service) - companies selling products or services we're not comfortable helping promote --- ## What happens inside the Attention Blueprint Like the StrategyComics Foundations that comes before it, the Attention Blueprint is delivered through a mix of coaching sessions and comic page updates. The resulting pages add a "chapter" to the same StrategyComic, so everything stays neatly organized, and easy to read or distribute among your team. Each coaching session defines a specific part of the attention infrastructure, while StrategyComics strategists and artists transform those discussions into implementation schematics, visual structures, and experience pages between sessions. The final output becomes a clear, visual guide showing how the attention stage of your buyer experience should function from beginning to end. ### Session 1: Experience We define the core deplatform experience itself, based on the winning Foundations opportunity. We dive into recurring series, concepts, hooks, educational structures, entertainment structures, storytelling approaches, emotional positioning, visual direction, and recurring mechanics that make the material worth consuming and coming back for more. ### Session 2: Infrastructure We define the supporting infrastructure surrounding that core experience. We dive into the structure of applicable formats and platforms, such as short and long-form video structure, carousel or image appropriations, different story adaptations, and ad-specific derivatives. The goal is to ensure the brand doesn't produce random disconnected "content", but instead operates a recognizable and adaptable attention ecosystem. ### Session 3: Review & Refine We review the complete blueprint together. Here, we check implementation clarity, refine spec or logic, and clarify implementation expectations. After the session, the strategy team will refine the blueprint based on your feedback. The goal is to ensure an implementation-ready blueprint that a competent team can confidently build with. --- ## What customers receive Customers receive a blueprint "chapter" of their StrategyComic, that presents an illustrated write-up of precisely how each asset will function, as an implementation schematic for your attention experience. It is a visual implementation blueprint showing what should exist, how it should behave, why it matters, and how all the pieces connect together. The blueprint is clear enough that internal teams, agencies, designers, developers, writers, and stakeholders can all understand exactly what should be built, how it should function, and why it matters. The entire experience is wrapped in the same comic book story as StrategyComics Foundations to help readers understand how everything fits together, while making it easy for your whole team to remember and recall in future, as a common language during execution. --- ## What the Attention Blueprint is not The Blueprint is not: - content calendars - trend-chasing systems - generic social media advice - AI-generated engagement bait - finished production assets - live ad management - posting/SDR services - growth hacks It is the architectural layer of your StrategyComic's attention stage. The Blueprint defines the intended experience clearly enough that implementation becomes dramatically easier, more coherent, and more strategically aligned afterward.