StrategyComics Scope of Work
Purpose
This scope of work defines the activities, deliverables, and outcomes for our strategy and blueprint engagement. The goal of this engagement is to create a clear, shared understanding of your audience, the entire buyer experience being created for them, and how your website (and related assets) should function together as a cohesive system within that buyer experience — before any copy, design, or development begins.
This work is designed to remove guesswork, reduce rework, and focus all stakeholders around a consolidated, excellent strategic plan for the marketing work that lies ahead, while making execution of that work methodical and predictable.
Phase 1: Strategy Foundations
Objective
Establish a shared strategic foundation by deeply understanding your audience, their needs, and the role your business plays in their journey.
What We’ll Do
Facilitate six guided strategy sessions (60–90 minutes each). Each session builds on the decisions made in the previous one, as we build a full picture of the marketing opportunity.
Here is a breakdown of each session:
Session 1: Audience Habits Session In this session, you'll be guided to identify your target market, their objectives, and how they enjoy consuming content on the Internet. This lays the foundations for the second session.
Session 2: Audience Narrative Session Decisions happen in the buyer's mind, not yours. So this session deep-dives into how they view the journey they're already on, from the problem they're escaping, to the solution they're pursuing.
Session 3: Product Bridge Session Your product is most interesting when buyers see it as a cab ride from problem-land to solution-land. In this session, we rework your product's language and positioning so it's seen as exactly that.
Session 4: Easy-Enrolment Session Now we've related to their journey and positioned our product as a cab ride, this session makes the first step on that journey delightful. This is an experience, not a traditional offer — one designed to be enjoyable and worth sharing.
Session 5: Narrative Packaging Session How do we introduce this new brand messaging? How do we make sure they trust what we say? How does it fit together for use? This session fills in the gaps for a complete message you can share anywhere.
Session 6: Content Habits Session People don’t want "ads"—they want to learn and/or be entertained. In this session, we uncover how your audience already consumes content, so your brand becomes a sought-after show, not a tedious interruption.
Deliverables
- 25-page strategy report You receive an illustrated report that documents what your audience wants to see from you in every step of their buyer journey, both pre-sale and post-sale. This will be the foundation for future marketing production, and the basis of the blueprint phase below.
Covers what the opportunity is at each of the six key marketing stages: a. Earn Attention — how to engage your audience on preferred platforms and formats b. De-platform — how passive viewers transition to owned experiences c. Nurture to Sale — how trust and confidence are built leading to purchase d. Stack Wins — how we reinforce the buyer’s decision post-purchase e. Future-Pace Sales — how long-term value and anticipation are maintained f. Create Champions — how satisfied buyers become advocates
Worksheet references from each session Each session is accompanied by structured worksheets used to capture decisions, insights, and working assumptions in real time. These worksheets ensure nothing discussed is lost, and that strategic decisions are recorded in a consistent, reviewable format.
Recordings from each session You receive a recording of each session so you can revisit discussions, share context internally, or reference specific decisions as work progresses.
Outcome
You will have a shared, tangible understanding of:
What your audience wants to learn Insight into the questions, problems, curiosities, and motivations your audience brings with them, at each stage of their buyer experience — and what they're hoping to understand or resolve when they engage with your brand.
How your audience likes to consume An understanding of the formats, tone, pacing, and channels your audience naturally gravitates toward, allowing every stage of our marketing system to feel familiar and enjoyable (however they define the word) rather than forced or interruptive.
Our opportunities to combine the two across their whole buyer experience A clear view of how learning, immersion, enjoyment, trust-building, and marketing progression fit together across the buyer journey — from first contact through to confident decision-making and post-sale activation.
How this leads into the Blueprint phase below
The Strategy Foundations phase establishes what the opportunity is for your brand to show up in the market and move people forward in ways they'll genuinely engage with and thank you for. The Blueprint phase that follows is what we're going to do about that: turning strategic understanding into a concrete, visual plan for execution, defining specific pages, experiences, and progression points, and how they work together as a system.
Phase 2: Experience Blueprint
Objective
Translate the strategic understanding established in Strategy Foundations into a clear, build-ready plan for how the full buyer experience — and the website in particular — will function, page by page and stage by stage.
The Blueprint phase exists to answer this question: "What is the single best marketing experience we can produce for our target market, and how is the website going to do its job of taking people from the Attention phase, through to the Nurture phase?"
Purpose
By the end of Strategy Foundations, we understand the opportunity:
- how your audience thinks
- what they’re trying to achieve
- how they'd like to be moved from first contact, to customer, to champion.
The Blueprint phase defines your response to that opportunity. Rather than jumping straight into copy, design, or development, this phase creates a shared, visual, and unambiguous plan for the entire buyer experience — ensuring that every asset we later build is purposeful, coordinated, and justified.
What We’ll Do
1.Blueprint the Full Buyer Experience
We collaboratively define specifically how your brand will respond to the opportunities defined, for each of the six buyer experience stages identified in Strategy Foundations:
- Earn Attention — how to engage your audience on preferred platforms and formats
- De-platform — how passive viewers transition to owned experiences
- Nurture to Sale — how trust and confidence are built leading to purchase
- Stack Wins — how we reinforce the buyer’s decision post-purchase
- Future-Pace Sales — how long-term value and anticipation are maintained
- Create Champions — how satisfied buyers become advocates
For each stage, we:
- document the strategic intent
- define what will exist in each stage
- sketch how those materials can look
- decide those things based on your appetite, capacity, and priorities
2. Define the website’s role in the system
Once the full experience is mapped, we zoom in on the website specifically. The website is treated as an asset with a job in a larger system, not a standalone artifact. Its role is to receive attention-phase traffic, and move people confidently into the nurture-phase. We define what pages exist, why each page exists, and what each page must accomplish to be "good at its job".
3. Page-by-Page Website Blueprint
For each core page type (e.g. homepage, pricing, blog, interactive experiences, etc.), we define the purpose of the page, write a section-by-section outline of what belongs on the page, and sketch each major section to show structure, hierarchy, and flow. This results in a clear schematic of the entire website, and how it all comes together.
4. Appetite-Led Scoping
All blueprint decisions are shaped by your appetite. This includes how much complexity exists, how many experiences are involved, and how ambitious or conservative each stage is. Because the entire system is conceived upfront, this phase prevents surprise scope, misaligned expectations, or accidental over-engineering.
Deliverables
At the end of the Blueprint phase, you receive:
- An illustrated blueprint of the full buyer experience
- Written and sketched definitions for each major journey stage
- A page-by-page schematic of the website, including section breakdowns
- Clear documentation of what will be built and why
This documentation is intended to be sufficiently clear that no additional strategic clarification should be required prior to execution. The blueprint is implementation-agnostic: any competent team should be able to build from it without requiring further clarification.
Outcome
You will have:
- Clarity on how your marketing and website materials all work together as a system
- A shared reference point for all future production decisions
- The ability to scope copy, design, artwork, and development accurately
- Confidence that execution will be deliberate, predictable, and aligned
Once complete, this blueprint can be used to proceed with production internally, engage any external team, or request a detailed build proposal from us, based directly on the plan. There is no obligation nor lock-in to proceed beyond this phase.
Client Responsibilities
- Attend scheduled strategy sessions or provide advance notice for rescheduling
- Participate collaboratively in decision-making during sessions
- Provide timely feedback on shared materials to keep momentum
No additional materials or preparation are required beyond participation.
Working Rhythm & Communication
Strategy sessions are conducted live via Zoom. Ahead of the engagement, you’ll receive a scheduling link to book each session. You may schedule all sessions upfront, or schedule sessions one at a time as each session concludes. Before, between or after sessions, any follow-up questions, clarifications, or shared materials will be handled asynchronously via email. This keeps sessions focused and ensures decisions and context are documented clearly. No additional tools, platforms, or preparation are required beyond attending sessions and participating in discussions.
Proposal Readiness (What Comes Next)
Once the Foundations and Blueprint are complete, we will be able to:
- Produce a production proposal that reflects the blueprint precisely, should you choose to have our support in building some (or all) of the blueprinted items
- Price and scope execution work (copy, design, artwork, development) accurately
- Move directly into production without revisiting strategic questions
Timeline
Strategy Foundations: typically completed over 1–3 weeks, depending on scheduling. Blueprint creation follows immediately after Foundations sessions conclude, and typically takes 1 week.
Fee
StrategyComics Foundations: USD $1995 (paid for in stages). Money-back guarantee if you don't love it.
StrategyComics Blueprints: USD $1995. Money-back guarantee if you don't love it.
Acceptance
This scope of work defines the full Strategy Comics engagement covering both Foundations and Blueprint phases. Proceeding confirms alignment on the activities and deliverables outlined above.
Next Steps
If you’re happy with this scope or have any questions, please email adam@mredutainment.com. Once confirmed, we’ll generate an invoice and schedule the first session.
Thank you!