StrategyComics Production Support

Purpose

This document will give you an idea of how website production works once strategy is complete.

Now, every strategic blueprint is different.

Because every audience is different. And every business is different.

So planning the best website experience for customers is unique.

But while projects don't repeat themselves, they do rhyme.

So let's look at typical production scopes, timelines, and pricing, so you can see what usually happens next, to get a sense of what the roadmap might look like for your project.

What this gives you:

Phase 1: Strategy Foundations

A scope of work has been defined for your Strategy Foundations process.

Typical Duration

~1–3 weeks (depending on scheduling)

Your Inputs

Outputs You Receive

You will have a shared, tangible understanding of:

Phase 2: Experience Blueprint

A scope of work has been defined for your Blueprint process.

Typical Duration

~1 week

Your Inputs

Outputs You Receive

At the end of the Blueprint phase, you receive:

This documentation is intended to be sufficiently clear that no additional strategic clarification should be required prior to execution.

Phase 3: Production Proposal

Turns the blueprint into a production plan: what is being built by us, in what order, at what price.

Typical Duration

A few days to 1 week (depending on complexity and decision speed)

Your Inputs

Confirm what you want to build now vs later (phasing) Confirm ownership:

What We Do

Create a proposal that covers the website parts of the blueprint:

Outputs You Receive

A production-ready proposal, with the ability to click and tweak live in the browser to quickly right-size per your appetite, so we can get moving quickly

Production costs are entirely dependent on:

Phase 4: Copywriting

Purpose

Write conversion-oriented copy for pages and flows defined in the blueprint, so every page does its job in the system. You can read about how we write copy here.

Typical Duration

~1–4 weeks (varies by scope and approval turn-around)

Your Inputs

What We Do

Page-by-page copy, aligned with:

Outputs You Receive

Where partners may be required:

If you need specialized legal/regulatory review, claims substantiation, deep keyword analysis, or industry compliance sign-off.

Phase 5: Design

Purpose

Design the visual system and page layouts that support clarity, personality, and conversion, while maintaining the brand’s personality. You can read about how we design here.

Typical Duration

~2–4 weeks (varies by scope and approval turn-around)

Your Inputs

What We Do

Design each page based on:

Outputs You Receive

Where partners may be required:

If you have strict internal brand governance requiring a separate brand agency to approve visual identity changes.

Phase 6: Illustration, Artwork & Motion (Two contexts)

Render any illustrations, artworks or animations needed to complete the scope of the design, while maintaining the brand’s personality. You can read about how we create site artwork here.

Typical Duration

Parallel to design and/or development phases, varies by quantity

Your Inputs

What We Do

Outputs You Receive

Where partners may be required:

If you have very specific art styles by very specific artists you'd like to commission.

Phase 7: Development & Implementation

Purpose

Build the designed system reliably, with accessibility and speed in mind—so it performs well and is easy to maintain and optimize over time. You can read about how we develop here.

Typical Duration

~2–4 weeks (varies by scope and approval turn-around)

Your Inputs

What We Do

Outputs You Receive

Phase 8: Email Systems & Automations

Purpose

Make nurture, onboarding, post-sale, and reactivation emails as defined by the blueprint and scoped by the proposal.

Typical Duration

Parallel to design and/or development phases, varies by quantity

Your Inputs

What We Do

Outputs You Receive

Where partners may be required:

If you have consultants and partners for specific tech stacks you have standing relationships with, such as Salesforce consultants, for deeper operational integration with business functions.

At this stage, the website is live, and the proposed scope of work will be complete.

From here, we have two more phases to consider as future scopes of work, which both exist as part of a shared ongoing subscription model with our studio:

Phase 9: Audience Calibration

Purpose

Improve the system long-term using both qualitative feedback (why assets resonate) and quantitative testing (how assets perform at scale).

9.1 Qualitative: Audience Inner Circle

Your Inputs

We Do

Outputs

9.2 Quantitative: CRO

Your Inputs

We Do

Outputs

Phase 10: Ongoing Production & Support

Purpose

Once the core website and buyer experience are live, there is often a steady stream of additional production needs that fall outside of audience calibration above, but still benefit from being handled by a team deeply familiar with the strategy, blueprint, and system.

That's what this is for.

Rather than treating these needs as disconnected one-off projects, they can be handled within an ongoing production relationship, keeping everything aligned with the original strategy and experience design.

Typical Requests Supported

This may include (but is not limited to):

How This Work Is Handled

This model allows teams to move quickly without repeatedly re-onboarding new partners or re-explaining strategic context.