Open Introduction

Introduction

Most “strategy” is just outdated documents you ignore because you’re underwater and need to ship.

Most “marketing” is just a collection of disconnected ideas trying to grab attention or convince people to buy.

But you don’t actually want attention, or to convince.
You want more customers to actually like your brand, want to buy from you, and choose to spread the word.

Most modern marketing systems encourage the very fragmentation that causes the problem in the first place. One team handles ads. Another handles pages. Another handles emails. Another handles customer success. Another handles social media. Each part gets optimized separately. Each part tells a slightly different story.

And worst of all, the best ideas aren't possible, because they would require everyone working together to orchestrate an amazing, unified experience that customers can't help but talk about. Truly great experiences never see the light of day.

StrategyComics fixes that, while making it easy and fun

Open We buy stories, not products

We buy stories, not products

Brands often seem to forget that people buy from them.

Not other companies. Not amorphous, shapeless entities. People.

People are messy and contradictory. They think they're logical, while being emotional. They think they're buying utility when actually buying status, or the other way around. Carefully evaluate whether a $6 book is worth the money while sipping a $6 coffee they didn't think twice about.

This is news to brands. While they articulate features, stats, charts and frameworks, "but wait, there's more"-ing themselves into marginalized obscurity, people don't give them a second look.

Not because the brand didn't have a good offer.
But because the brand didn't have a good story.

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Humans don't think in facts

Humans don't think in facts. They feel in stories.

They edit their photographs because the story they tell themselves about their lives matters more than an accurate representation of what happened.

They universally hate movies

Open Simplicity gets implemented

Simplicity gets implemented

Brands love complexity.

Complex pricing models. Complex funnels. Complex frameworks. Complex org charts. Complex customer journeys. Complex slide decks. Complex strategy documents.

"Complex" is almost shorthand for "I spent more time on it, therefore it's better."

French philosopher Blaise Pascal famously once wrote, "I would have written a shorter letter, but I did not have the time."

The real world doesn't reward complexity.
Reality rewards implementation.
And implementation likes simplicity.

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Resisting the puzzle

Most businesses aren't suffering from a lack of information,
any more than a jigsaw puzzle suffers from a lack of pieces.

They're suffering from an inability to act on the information they already have.
They haven't completed the puzzle yet.
And puzzles are hard.

When strategies are complex, those involved in creating it feel clever, their higher-ups feel they got their money's worth, peers and subordinat

Open Your business is a taxi service

Your business is a taxi service

People have very different mental pictures about what their business is.

Leaders see it like a boat, where we all need to row together.
Product people see it like Jobs' garage where the future is made.
Hustlers see it like a cannon aimed at the moon as they reach for the stars.

We see it like a taxi service.

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Customers don't care about the taxi… yet

Of course they don't care yet. Why would they.

Yours could be a year-model car, with chilled water in the back seat, their favorite jazz on the radio, and a great conversationalist in the driving seat.

But none of that matters.

Not until they know you can pick them up in the right place, and drop them off in the right place. Only then do any of the other details matter.

The path to them being interested in what you have going on (and showing it), it through being interested in what they have going on (and showing it).

StrategyComics helps brands do that by basing the entire buyer ex

Open Chapter 1: Foundations

StrategyComics Chapter 1: Foundations

Behind every great movie, book, and marketing campaign… is a great foundation.

A clear roadmap that ties everything together.
Something to get all teams aligned and clear.
Something to be the north star of execution.
Something to help you lead company growth.

StrategyComics Foundations helps define the customer, the brand's role in relation to the customer, and each marketing function needed to make discovery, evaluation, conversion, nurture, transaction, activation, retention and referral run like clockwork.

All while making all that feel simple, clear, easy to remember, and easy to apply.

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What Foundations is for

Foundations is for understanding the core strategy beneath the buyer experience.

It answers questions like:

• Who is the customer and what do they want?
• What problem are they trying to move away from?
• What better future are they trying to reach?
• What is the role of the brand in their story?
• How shoul

Open Chapter 2: Attention blueprint

StrategyComics Chapter 2: Attention Blueprint

This blueprint requires:
• StrategyComics foundations

Not all attention is made equal.
There are two main types.

The first type is unwilling attention. This is the generated slop, the cuts of other peoples work to hijack views, and sensational claims appealing to your insecurities. It's the stuff you look at but wish you hadn't afterwards. It doesn't leave you better than it found you. It's not particularly entertaining. It merely rides the fast-food wave of mediocre "content", harvesting eyeballs to win short-term algorithm prizes.

The second type is willing attention. This is the TV show you can't wait for the next episode of. It's the product release you've been looking forward to. It's the video from the one person who seems to talk sense in your industry. It either fulfills you with entertainment, education, or best of all: both. It's not the fast-food option. It's the restaurant with a queue extending out the door and down the s

Open Chapter 3: Deplatform blueprint

StrategyComics Chapter 3: Deplatform Blueprint

This blueprint requires:
• StrategyComics foundations

You rent attention on social platforms.
But you own your website.

Attention is constrained by what platforms allow. Your website can do anything: your turf, your code, your system. It's an opportunity to prepare something wonderful for your customers, something they'll gladly deplatform for.

Not because they were tricked into clicking.
Not because they were pressured into a funnel.
But because the next step is personalized, enjoyable, and helps them move forward meaningfully toward the solution they have in mind.

So this blueprint turns the deplatform strategy defined during Foundations into a complete implementation schematic that shows exactly how that owned experience should function, behave, and connect together with the rest of your website.

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What the Deplatform Blueprint is for

The Deplatform Blueprint is for crafting the owned experience layer of

Open Chapter 4: Nurture blueprint

StrategyComics Chapter 4: Nurture Blueprint

This blueprint requires:
• StrategyComics foundations

Nurture is not "harass suckers who gave you their email addresses until they buy or get a restraining order."

Nurture is when the service begins, before a transaction has occurred.

After someone gives you their attention and converts on your site using your deplatform experience, you now have a real person, who has shared their specific real problems with you, and liked what you had to offer them so much they wanted more support from you. Think about how special that is. Not a number. Not a "MQL". A person, who shared their pains with you, someone they think may be able to help them.

The Nurture Blueprint exists to turn the nurture strategy defined during StrategyComics Foundations into a complete implementation schematic for recurring nurture assets that methodically serve and support people like that, so they look forward to your emails, and buy from a place of desire and appreciatio

Open Chapter 5: Post-sale blueprint

StrategyComics Chapter 5: Post-Sale Blueprint

This blueprint requires:
• StrategyComics foundations

When the sale is made, the work is not done. Not close.

The sale often isn't even as big of a milestone to the customer as it is to you. It's just a stepping stone on their journey from Problem to Solution. It's just a step of the buyer experience we're crafting.

When the gap between sale and solution is left to customer support tickets and boilerplate communications, it's no wonder customers disappear, referrals are so infrequent, testimonials aren't forthcoming, upsells feel gross, and loyalty never forms.

The Post-Sale Blueprint exists to turn the post-sale strategy defined during StrategyComics Foundations into a complete implementation schematic for helping customers succeed, continue progressing, deepen their relationship with the brand, and naturally become long-term champions of it.

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What the Post-Sale Blueprint is for

The Post-Sale Blueprint is for crafting th

Open Ongoing calibration

StrategyComics: Ongoing calibration

This subscription requires:
• StrategyComics foundations

Markets change. Language changes. Customer priorities change.

Platforms change. Culture changes. Competitors change. Products change.

We always say your strategy should be:

"The best it's ever been, and the worst it'll ever be."

A strategy that perfectly reflects the reality of your market and the best opportunities for you to move them forward, twelve months ago… is a really useful asset to have… twelve months ago.

Teams tend not to notice this happening. They keep producing the same pages, ads, emails, onboarding, and campaigns that their previous assumptions led them to believe, even when they stop being true.

StrategyComics Calibration exists to stop that from happening.
While building an even stronger relationship with your customers in the process.

It keeps your StrategyComic aligned with real customer behavior over time by continuously reviewing customer behavior, id

Open How pricing works

How StrategyComics pricing works

We're not a fan of how most strategy services are billed.

Large retainers. Long lock-in. Vague deliverables. Big up-front purchases. Pressure to "trust the process" before you've even seen whether the process is any good.

Yeurgh.

StrategyComics pricing is designed around the golden rule:

"For the only thing that can be called 'good' is what is morally right... Treat human beings as they deserve, be tolerant with others and strict with yourself." — Marcus Aurelius, Meditations 5.33

When you first buy a StrategyComic, we know how effective they are, far better than you do, because we see them every day. You simply don't know yet. So why should you have to make decisions as though you do?

No long retainers. No lock-in. Precise deliberables. No big up-front purchases. Full transparency. No pressure. Morally right.

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Make little bites

StrategyComics is split into clear stages. Foundations comes first. Then come the Blueprints, which turn each

Open How to become a customer

How to become a customer

"Simply and safely."

We buy consultant services as much as the next company.
And we're just as tired of the sales business-theatre as you are.

Sales calls (sorry, "Discovery calls") where you're pitched by a salesperson who's job is to close you, not to help you. Pitch decks you can barely hear over the sound of the questions in your head that no one seems to be answering, such as, "Yeah, okay, but what does it cost?"

StrategyComics is designed to be different.

We want you to fully understand what it is, how it works, whether it’s a good fit for you, and what happens next… before spending a penny. And when you do spend a penny, we want you to feel in total control — and totally safe — in that process, too.

Here's our process.

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Step 1: Watch the cartoon

The process starts at https://mredutainment.com/strategycomics.

You'll see an orange button inviting you to watch an animated walkthrough,

Open Coaches

Coaches

A coach is not a salesperson with a softer title.
A coach is not a motivational speaker or form-filler.
A coach is not someone who talks at people trying to sound smart.

In StrategyComics, a coach exists for one reason:

To help extract the full truth clearly enough that it can become actionable.

Customers already know an enormous amount about their business, customers, frustrations, opportunities, and goals. The problem is rarely "having no information". The problem is usually scattered thinking. Emotional proximity. Overwhelm. Contradictory assumptions. Fragmented experiences. Lack of thought structure.

The coach’s role is to help untangle those things so our Strategists can act on them.

Not by fabricating ideas, planting ideas or, worse, generating them… but by helping customers articulate what is already true, then organizing that truth into something coherent enough to build upon.

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What StrategyComics coaches do

StrategyComics coaches guide customers th

Open Strategists

Strategists

A strategist isn’t someone who sits around inventing ideas.
A strategist isn’t someone who advocates for this year’s marketing trends.

In StrategyComics, a strategist has one job:

To clearly and simply identify what an audience would genuinely love to engage with from a company, then turn that truth into something actionable.

There’s always a lot of data that comes into the StrategyComics system. A lot. Strategists make sense of it all, think through every opportunity that comes from that data, then systematically whittles them down to the best ones for their audience, and makes them very easy to understand.

Not by leaning on trend data, fabricating ideas or, worse, generating them… but by helping customers see what is already true, then organizing that truth into something coherent enough to build upon.

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What StrategyComics strategists do

StrategyComics strategists turn the outputs of the coaching sessions into the strategic material and identified opportuniti

Open Artists

Artists

A strategy system with dedicated artists?

In StrategyComics, an artist has one job:

Bring strategic opportunities to life visually in every StrategyComic product, so every post, ad, page and email is easy to understand, remember, and implement from, and every idea is easy to follow.

Not by decorating pages with spot illustrations… but by making full-color comicbook pages, and custom sketches to represent every idea, for every customer.

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What StrategyComics artists do

StrategyComics artists turn strategic material into visual storytelling systems.

The first art responsibility is memorability. Connecting every step of a buyer experience together, remembering it all as a whole, is hard. Unless there’s a story to pull it all together. That’s why the fully hand-illustrated comicbook pages exist: when you remember the story, the strategy comes along for the ride.

The second art responsibility is clarity. Foundations have multiple opportunities in them. Blueprints detail lo