How StrategyComics pricing works
We're not a fan of how most strategy services are billed.
Large retainers. Long lock-in. Vague deliverables. Big up-front purchases. Pressure to "trust the process" before you've even seen whether the process is any good.
Yeurgh.
StrategyComics pricing is designed around the golden rule:
"For the only thing that can be called 'good' is what is morally right... Treat human beings as they deserve, be tolerant with others and strict with yourself." — Marcus Aurelius, Meditations 5.33
When you first buy a StrategyComic, we know how effective they are, far better than you do, because we see them every day. You simply don't know yet. So why should you have to make decisions as though you do?
No long retainers. No lock-in. Precise deliberables. No big up-front purchases. Full transparency. No pressure. Morally right.
Make little bites
StrategyComics is split into clear stages. Foundations comes first. Then come the Blueprints, which turn each stage into implementation-ready schematics. After that comes ongoing calibration, which keeps the StrategyComic aligned with real customer behavior over time.
You can stop any time and have a valuable, stand-alone asset that will make your business better. Brands buy what they need all the time, buying the bits they want and leaving the rest. That's totally fine with us. We designed it that way because we think it should be that way.
We decided to go even further than that.
The Foundations are paid session-by-session, delivering real, finished pages of your StrategyComic as you go. You can stop any time if you want to, and have a great product to show for it. After a paid session, if you feel you're not receiving what was promised, you can request a re-do of that session, or terminate the process with a refund of that session.
The Blueprints are paid stage-by-stage too, also delivering real, finished pages as you go, for the same reasons.
As for keeping it updated with real customer data over time? It's month-by-month, with no long-term contracts. Simply use it for as long as you want to use it. Same reasons.
We want customers working with us because they want to. Not because they have to.
Customers over Zuck
Most customers would rather write large checks to their social media overlords, rather than to their customers.
We don't understand that. We'd much rather reward our customers, wherever possible.
A great video testimonial lets people like you see someone like them, growing. It helps them feel safe and comfortable enough to explore StrategyComics for themselves. A great referral does a similar thing, but for one a specific person. It helps that person make a buying decision thanks to the relational equity they have with you.
So to make it easy, we've defined exactly how we reward customers:
Foundations → First Blueprint
If a customer records a nice video testimonial about their Foundations experience that we can share with the market to help them feel safe and confident in checking it out for themselves, our customer receives 25% off their first blueprint purchase, or a free month of ongoing StrategyComic calibration. They can choose: whichever is the next step they'd like to take, that's the one they get.
Blueprint → Next Blueprint
After completing a Blueprint, customers can again choose to receive 25% off their next blueprint purchase, or a free month of ongoing StrategyComic calibration. Whichever is the next step they'd like to take, that's the one they get.
This means customers can progressively unlock discounted pricing throughout the entire StrategyComics system simply by helping future customers understand the experience and feel safe enough to check it out for themselves.
Customers who buy all of the stages and leave video testimonials of each one, quickly notice they effectively got a whole blueprint for free. Good.
The last Blueprint
If you complete all of the Blueprints, there are no more blueprints to give a 25% discount on! At this stage, the most valuable next step is usually keeping the StrategyComic aligned with real customer behavior over time, anyway. So at this stage, they receive a free month of that calibration service. Good.
It's our pleasure to support you, and it'd be our pleasure to support more people like you. And by golly, we like you a whole lot better than Zuck.