Toggle sidebar

Previous: Introduction

All books ▸ The StrategyComics Manual ▸ Principles

Principles

The StrategyComics Manual

We buy stories, not products

Simplicity gets implemented

Your business is a taxi service

Chapter 1: Foundations

Chapter 2: Attention blueprint

Chapter 3: Deplatform blueprint

Chapter 4: Nurture blueprint

Chapter 5: Post-sale blueprint

Ongoing calibration

How pricing works

How to become a customer

Next: We buy stories, not products