Introduction
Most “strategy” is just outdated documents you ignore because you’re underwater and need to ship.
Most “marketing” is just a collection of disconnected ideas trying to grab attention or convince people to buy.
But you don’t actually want attention, or to convince. You want more customers to actually like your brand, want to buy from you, and choose to spread the word.
Most modern marketing systems encourage the very fragmentation that causes the problem in the first place. One team handles ads. Another handles pages. Another handles emails. Another handles customer success. Another handles social media. Each part gets optimized separately. Each part tells a slightly different story.
And worst of all, the best ideas aren't possible, because they would require everyone working together to orchestrate an amazing, unified experience that customers can't help but talk about. Truly great experiences never see the light of day.
StrategyComics fixes that, while making it easy and fun in the process, so everyone stays clear and engaged long-term.
What StrategyComics is
StrategyComics is a buyer experience strategy system.
It helps businesses understand:
- who their customers really are
- what those customers genuinely want
- what problems they’re trying to escape
- what better future they’re trying to get to
- what kinds of experiences they would actually enjoy progressing through
- how each stage of the buyer experience should connect together
Then it turns that strategic thinking into fully illustrated comicbook-style documentation that teams can actually understand, remember, share, and execute against.
Not (just) because comicbooks are "fun". But because even the best plans don't get implemented if no one can remember them, or hates reading them in the first place.
A strategy hidden inside a 90-page corporate sludge deck is difficult to read, difficult to remember, difficult to explain, and difficult to implement consistently.
A strategy wrapped in story, visuals, emotion, clear write-ups and custom hand-drawn sketches of every stage along the way is dramatically easier for teams to like, use, and implement.
Why this manual exists
Customers buying StrategyComics, and talent wishing to work on StrategyComics, both want to know what StrategyComics are, how it works, how pricing works, what each stage does, how the system fits together, who works inside the system, and what standards exist inside the system.
Team members also have extensive 'playbooks' (one for each skillset) and 'recipebooks' (one for each product) to ensure consistent high-quality output for every single customer. This manual serves as a public-facing introduction to that work for them.
Customers also like to understand how we think, what's included in every product, and how things work. While they won't want access to our lengthy 'playbooks' and 'recipebooks', they do want full transparency into how everything works; even if they don't read it, they find it comforting to know its there, and that we are as transparent as we are.
How to use this manual
Peruse the pages and get a better sense of how StrategyComics works. We've detailed guiding principles, how every product works, how pricing works, how to become a customer, and what roles are involved in producting your StrategyComic.
If something feels unclear, missing or confusing, don't hesitate to write. Mr. Edutainment founder, Adam, can be contacted at adam@mredutainment.com. Thanks so much for reading.